From childhood payals to silver jewellery that tells a story, Shreya Ghoshal’s latest brand association comes with a personal touch. Shaya by CaratLane has named Shreya Ghoshal as its brand ambassador as the silver jewellery brand celebrates eight years. The association features in ‘Stories Written in Silver’, a campaign exploring how silver jewellery becomes part of everyday style, personal expression and the little moments that stay with us. With 925 silver designs spanning ethnic and everyday wear, Shaya is also looking to expand its presence to 400 CaratLane stores by the end of the financial year. #ShayaByCaratLane #ShreyaGhoshal #CaratLane #StoriesWrittenInSilver #ViralVaultIndia [ Shaya by CaratLane Shreya Ghoshal, Shreya Ghoshal brand ambassador, Stories Written in Silver campaign, Shaya eighth anniversary, silver jewellery campaign, CaratLane marketing news, celebrity brand endorsement, Indian jewellery brands ]

What if pollution looked good enough to eat? Throwing it back to a 2017 Taiwanese design project that turned polluted water into popsicle-shaped artworks. Three design students collected water from 100 polluted locations and froze each sample into colourful popsicles - with plastic, cigarette butts, insects and other waste visibly trapped inside. The clever part? They were packaged like real consumer products, making something disturbing look strangely desirable. Years later, Vogue Taiwan’s “Heat Wave” brought the same unsettling visual language into fashion photography. Sometimes, the most powerful environmental message is the one you can’t scroll past. #Throwback #EnvironmentalDesign #DesignForChange #Marketing #ViralVaultIndia [ Taiwan pollution popsicles, polluted water art project, environmental design project, pollution art, Taiwanese design students, environmental awareness campaign, Vogue Taiwan Heat Wave, climate change photography, creative environmental campaign, sustainable design ]

What if buying a sanitary pad became a lesson in breaking period taboos? For Daughter’s Day, Stayfree’s new film, #BetaStayfreeLeAana, gets boys talking about periods - starting with a simple request from a mother to her son. Conceptualised by Team WPP, the film follows Rohan as his friends tease him for openly talking about periods. But his comfort with the topic makes them rethink the taboos they’ve grown up with. The message is simple: when boys become comfortable talking about periods, it can make it easier for girls to talk about them too. #Stayfree #BetaStayfreeLeAana #DaughtersDay #DaughtersDay2026 #ViralVaultIndia [ Stayfree Daughter’s Day campaign, Beta Stayfree Le Aana, Stayfree ad, period awareness campaign, menstrual hygiene campaign, Daughter’s Day 2026, Team WPP, advertising campaign, period taboos, Indian advertising ]

What if Paytm got a whole new look? This spec concept imagines a new Paytm logo - and honestly, it’s got people talking. Not an official rebrand, just a creative take on what Paytm’s next logo could look like. Concept by Kushagra Oberoi #Paytm #PaytmLogo #LogoDesign #SpecAd #SpecWork #Branding #ViralVaultIndia

Fevicol's 2008 "Joint Family" ad turned every Indian household's chaos - the shared spaces, the passed-along messages, the never-quite-alone moments - into one giant metaphor for its brand. No hard sell, no big reveal. Just a story everyone recognised, with the product quietly doing its job in the background. Sometimes the best ad isn't about the product at all. #ThrowbackAdvertising #Fevicol #AdvertisingHistory #BrandStorytelling #ViralVaultIndia

Some chemistry just doesn't need a script. Salman Khan and Katrina Kaif brought their iconic off-screen spark to Splash Fashions' 2018 Spring/Summer campaign, marking 25 years of the brand in Middle Eastern fashion. No storyline, no explanation - just two legends and chemistry that did all the talking. #ViralVaultIndia #ThrowbackCampaign #BrandCampaign #IndianAds #MarketingAds

Meta is betting on AI you don’t need to pull out your phone for. Meet Muse Charm, Meta’s pocket-sized AI device designed to let users talk to its personal AI agent without opening their smartphones. Alongside it, Meta has introduced Ray-Ban Meta Audio, camera-free smart glasses focused on music, calls, voice commands and AI assistance. But with microphones still in the mix, the privacy conversation isn’t going away. The bigger question: Would you carry a dedicated AI device every day, or just stick to AI on your phone? #Meta #MetaAI #MuseCharm #RayBanMeta #AI #ArtificialIntelligence #ViralVaultIndia [ Meta Muse Charm, Meta AI device, Muse Charm AI, Meta AI wearable, Ray-Ban Meta Audio, camera-free smart glasses, Meta smart glasses, AI wearables, AI hardware, AI personal assistant, wearable AI technology, latest AI devices, future of AI, AI technology news, Meta AI news ]

What happens to a good idea when it gets rejected? For its 12th anniversary, Social Panga is giving 12 shelved ideas another shot through NeverLetAnIdeaDie.com - a digital graveyard where brands and marketers can discover ideas that never made it to execution. From budget constraints to timing and changing briefs, these ideas may have been parked, but they’re not necessarily dead. Now, they could find a new brand, brief or moment to come back to life. Because some ideas just need a second chance. #SocialPanga #NeverLetAnIdeaDie #Advertising #Marketing #ViralVaultIndia [Social Panga, Never Let An Idea Die, rejected ideas, creative ideas, advertising agency, marketing campaigns, advertising campaigns, creative industry, brand marketing, digital marketing, agency campaigns, marketing news ]

When two iconic favourites come together, nazar toh lagni hi nahi chahiye. Vadilal and Parle Hide & Seek bring their iconic flavours together in a new ice cream collaboration - a jodi made for every sweet craving. Jodi aisi ki nazar na lage. #Vadilal #HideAndSeek #VadilalIceCream #Parle #IceCream #NewLaunch #ViralVaultIndia [ Vadilal Hide & Seek ice cream, Vadilal new launch, Parle Hide & Seek collaboration, Vadilal ice cream collaboration, new ice cream launch, brand collaboration India, food brand campaign, Indian brand collaborations ]