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Lodestar Um Wins Integrated Media Mandate For Amazon Music In India
January 28, 2026
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One announcement. Infinite brand punchlines.
Arijit Singh dropped the news, and brands did what brands do best: jumped in, tuned up, and rode the moment. When culture speaks, marketing listens.
#ArijitSingh #BrandReactions #MomentMarketing #ViralVaultIndia
20 hours ago
#overtime #corporatelife #viralvaultindia
21 hours ago

Lodestar UM just hit the right note
The Omnicom Media India agency has bagged Amazon Music’s integrated media mandate, set to power full-funnel, insight-led campaigns using its Full Color Media framework. With data, culture, and creativity in sync, the partnership amps up Omnicom Media’s growing collaboration with Amazon in India.
#LodestarUM #AmazonMusic #ViralVaultIndia
21 hours ago
In 2011, Orbit did the unthinkable-took Sholay, toned down the drama, and turned Gabbar into a dental-care icon.
Animated characters, iconic dialogues, and one unexpected glow-up: safed daant.
It wasn’t just an ad, it was nostalgia with a punchline.
Proof that when brands respect pop culture and have fun with it, the internet remembers.
Old-school Bollywood, new-age marketing-proper goated move.
#ViralVaultIndia #OldAdsGold #ViralVaultIndia
22 hours ago






The sipper didn’t just show up, it understood the assignment.
Zero crumbs, full drip. The FREE McDonald’s X Coke Sipper is here with every Medium Meal, and it’s giving main-character energy. Blink and it’s gone, so #SipCheck fast.
Available on Medium Meals starting at ₹199, exclusively on the McDonald’s app (also on McDelivery, Swiggy & Zomato). West & South India, you’re up.
#SipCheck #McDonaldsIndia #CokeSipper #ViralVaultIndia
23 hours ago

From midnight cravings to prompt-time ordering, Swiggy just made hunger conversational.
Now, whether you’re chatting on ChatGPT, Claude, or other AI platforms, food is just a question away. Ask, click, eat. Because if AI can think for you, it might as well order for you too.
#Swiggy #AICommerce #PromptToPlate #ViralVaultIndia
23 hours ago

#corporatefun #reels #earlylogout #corporatevibes #ViralVaultIndia
1 day ago
Shaadi.com didn’t just drop an ad, it dropped a reality check . From weddings to concerts, Indian priorities are unmatched-and this OOH captured it perfectly. Funny, sharp, and painfully relatable, this is what happens when a brand understands its audience a little too well. Respect the insight, laugh at the truth.
#ShaadiDotCom #BrandRoast #ViralVaultIndia
2 days ago
Throwing it back to when Bingo Tedhe Medhe made snack time fun! Tedhe medhe, full of twists, just like our childhood memories #BingoTwist #SnackTimeNostalgia #ViralVaultIndia
2 days ago






























